Village of McBride

Located in the Robson Valley, the Village of McBride is a small and vibrant rural community situated along the Yellowhead Highway 16 in eastern-central BC. McBride was founded in 1913 as Mile 90 on the Grand Trunk Pacific Railway, incorporated in 1932 and named after the serving Premier, Sir Richard McBride.

McBride is located near the headwaters of the Fraser River and is flanked by the Rocky Mountains to the east and Cariboo Mountains to the west. The Village of McBride has a population of about 600 people and acts as a service hub for approximately 1700 residents of the Robson Valley. The railroad, forestry, agriculture, tourism and small business all contribute to the local economy.

Northern BC Tourism Association (NBCTA) works to develop, support, and sustain the tourism sector in northern BC and is one of six regional destination management organizations in the province.

NBCTA is a non-profit association led by a board of directors elected by industry, and works collaboratively with the provincial government and Destination BC, a Provincial Crown Corporation, to advance the tourism sector throughout the region.